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Apple bcg matrix 2020

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Gigantic Corporation like Microsoft is not easy to manage, as mentioned in introduction that, Corporation has multiple operating segment and each segment operates in distinct industry. 2015-2016 Microsoft bought two eminent companies LinkedIn and Skype technologies. Moreover, Microsoft Corporation operates in gaming industry, X-box and other complementary product and software related to the product is also the creation of company. Presently, Apple and Google are the core competitors of Microsoft in operating systems. 2009-2015 windows 7 seized the highest market share compare to, Microsoft other operating systems. Windows 7 was a big success on the part of Microsoft, in operating system industry. Some of the operating systems developed by Microsoft are, Windows 7, Windows 8.1, Window xp, window8, window Vista and others. Unfortunately, company has lost its market share to android in operating system industry. The foundation of the company was built on, developing interpreting system for Altair 8800, eventually, company became market leader in computer operating system developing industry. Microsoft operates in multiple industries which are as follow, computer hardware, computer software, digital distribution and consumer electronics. It was founded by two friends, Bill gates and Paul Allan on April 4, 1975, in New Mexico.

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It’s headquarter is located in Redmond Washington USA. Microsoft Corporation is an American technology company.

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